ICE 2017 will feature a brand new expanded area, which is dedicated to meeting the needs of the brick-and-mortar Bingo sector. They are currently working with Clarion Events, The Bingo Association to create a proper space devoted to bingo. The ICE Bingo Pavilion will be 220 square metres, and it will be located at London’s ExCeL Centre in s9. The Chief Executive of the Association, Miles Baron, stated that the members of the Bingo Association are regularly attending ICE for several years. He continued adding that this show will be a tremendous opportunity for the Association to catch up with members, regulators, and suppliers. Their team will be attending the bingo pavilion on a daily basis, and they will do their best to connect with the members as well as industry participants and even help the introduction of newbies. He concluded that they would be able to host a small social in the middle of Wednesday to explain more about the upcoming show in 2017. If we look ahead to the brick-and-mortar bingo industry’s improved presence, the managing director of Clarion Events stated that as the organisers of the largest b2b event in the world, it is their role and even duty to work with the relevant trade bodies to develop and explore ways in which they can support the gaming’s extended family.