The FTSE-listed company, GVC Holdings, announced that Heather Graham, the Hollywood star will be the brand new face of United Kingdom’s subsidiary brand – Foxy Bingo. There is no need to mention that Graham stars in quite popular movies such as “Boogie Nights” and of course in “The Hangover”. The actress will head to Foxy Bingo’s newest £10m marketing campaign as well as brand refresh.
The marketing team behind Foxy stated that Graham would be heading to six tongue-in-cheek commercials for the organisation. The first add will be broadcasted on 9th of March at 8:15 pm. You can watch it during ITV’s show of TV-soap ‘Emmerdale’.
The appointment of the actress as a lead character for Foxy’s United Kingdom marketing campaign will see the Bingo organisation replace its long-term sponsorship of “The Jeremy Kyle Show” which is also broadcasted on ITV channels.
The head of Foxy Bingo, Adele Lawton stated that the company’s partnership with Heather Graham is the biggest phase of a £10m brand re-vamp as well as marketing campaign which will bring Foxy to a brand new generation of players.
The actress stated that working with Foxy is very exciting since she loves comedy as well as British wit. When they told me her that she would get to play Foxy, Graham liked the idea and thought it was hilarious. Moreover, she loved wearing the tail and wished that she could have kept it.