It is obvious that if you want your business to progress and keep growing, you have to keep up with the latest trends. However, being mobile friendly is quite past being a trend, and if you have not realised that, your business is most likely dead. After all, mobile phones are becoming more and more popular and over 70% of the adults in the United Kingdom own at least one. The Google algorithms are coded not to like sites that do not look well on a mobile screen, and this is mainly because the consumers do not like such websites either. Google even punishes sites that are not mobile optimised by placing them lower on the search results. After all, they are doing their best to give people exactly what they want, and if we consider the fact that approximately 51% of online traffic comes from mobile devices, it is quite easy to see why they do that. There is no need to mention that if you do not offer access to half, or even more of the people who want to look at your website, you lose a huge advantage to your competitors. Fortunately, the massive industries are aware of that, and the bingo industry, in particular, is doing this properly.