In the current economic climate, it seems that almost every business is struggling, there are a few that still manage to thrive. In the United Kingdom, online bingo is an industry that continuously grows, and there are several lessons that other British businesses can learn. If we consider the taxes, which are enforced on gambling operators, this growth becomes even more impressive. The tax assesses more when the entire industry is considered, which means that it is even tougher for these companies to make a decent profit. The websites that offer bingo for real money to UK customers are noting an increase in their user base as well as overall spend, and this is something that is quite rare. They are providing something that their clients will enjoy and do not want not to have, at a reasonable rate. This is a basic formula for success, but most companies cannot get it right. Many organisations do not want to adopt the technology, as it is always a risky business, as your investment into, for example, virtual reality might not pay off. Bingo sites are quite competitive, which means that they have almost no opportunities to upgrade or enhance their offerings. Experts in the industry study the user’s lifecycle as well as the differences that can be made. The study of clients, as well as their habits, is simpler to carry out when your base is mostly online. However, other businesses can do it as well. Afterwards, they can tailor their offerings the same ways as these websites do.